Sarah MacAllister is a Growth Marketing Strategist and Brand Consultant with a decade of experience helping Canadian SMEs penetrate new markets and increase customer lifetime value. She specializes in customer discovery, competitive positioning, and executing low-budget, high-impact marketing campaigns.
Sarah combines data analytics with consumer psychology to help businesses identify "Blue Ocean" opportunities in crowded markets like retail and professional services. She has extensive experience with the B-Corp certification process and marketing sustainable products to the eco-conscious Canadian consumer. Her expertise covers the tactical side of growth, from running Facebook ad pilots to test demand, to networking effectively at trade shows without wasting capital. Sarah warns against vanity branding, urging founders to focus on product-market fit and customer interviews before building websites. She also addresses the nuances of regional marketing, helping English-Canadian brands adapt their messaging for the Quebec market without alienating local consumers. Sarah’s approach is actionable and experiment-driven, perfect for businesses operating on tight budgets.